Black Tech Talent

Be The Resource – 12X Award Winning Tech Startup

  • Client Black Tech Talent
  • Location Minneapolis, MN
  • Service Branding
    Creative
    Digital
    Strategy
  • Year 2021, 2022, 2023, 2024
  • Deliverables Brand Identity
    Website Design & Development
    Digital Marketing
    Event Design

We wanted to create a brand that clearly communicates Black Tech Talent’s role as a resource, connector, and advocate for Black technologists.

Black Tech Talent approached Egobee at a moment of growth.

Their mission was clear, to increase representation of Black technologists in corporate careers and entrepreneurship. But the brand did not fully reflect the strength of that mission. They needed a visual identity and messaging that felt bold, credible, and culturally grounded. Our role was to build a brand that could lead the conversation around diversity in tech.

Impressions
1 M
Engagements
1 K
Clicks
1 K
Views
1 M

Creative Process

We began by grounding the brand in purpose.

We worked closely with the team to define their voice, values, and long-term vision. From there, we developed a visual identity that felt modern, confident, and culturally authentic. Every element, from typography to color, was designed to signal empowerment and accessibility.

Transformation

The transformation centered on clarity and confidence. We redesigned the logo and developed a full brand identity system. We established a messaging framework anchored by the tagline “Be The Resource.”

The new brand gave Black Tech Talent a strong visual and narrative foundation to engage the tech ecosystem.

Website Design

We designed and developed a modern, user-friendly website for Black Tech Talent that clearly communicates their mission and impact. The platform was structured to highlight programs, opportunities, and partnerships while making it easy for technologists, employers, and community members to engage with the organization. The result is a responsive digital experience that strengthens their credibility and supports the growth of their network.

Creative - Events, Social Media, Podcast & Content Marketing

We supported Black Tech Talent by creating visual assets and brand-aligned materials for their events, podcasts, social media and community initiatives. Our work helped elevate the experience and ensure consistency across event promotions, presentations, and on-site materials, strengthening engagement with technologists, partners, and the broader community.

Impressions
1 M
Engagements
1 K
Clicks
1 k
Views
1 M

Legacy - BTT Membership

Egobee produced a promotional video for Black Tech Talent’s Legacy Membership, highlighting the community, resources, mentorship, and opportunities designed to support the growth of Black technologists and innovators

Community TechFest

This event is a youth-centered event created to introduce kids to technology through hands-on activities, learning experiences, and exposure to careers in the tech industry.

Summit

This event brings together Black technologists, employers, and industry leaders for networking, career opportunities, and conversations around equity and innovation in tech.

BTT Discussions

BTT Discussions, the official Black Tech Talent podcast built around three pillars: highlight, educate, and inspire. The podcast features conversations with technologists, founders, and industry leaders while supporting Black Tech Talent’s mission to increase the representation of Black professionals in both corporate tech careers and entrepreneurship.